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Bake's Crypto Investment App

I worked with the good people at Bake (Formerly, Cake DeFi) to explore ways to improve the experience on crypto investment app.

StraitsX Platform

I lead the design of the new StraitsX platform, resulting in on-chain transactions from 1.5 to 2.7 billion XSGD in the first three months.

ELITE Membership Program

I lead the design of the membership program for Bake app, resulting in 800 sign-ups within the first two weeks and a significant increase in AUM.

Oddle Food Ordering Platform

In an early-stage startup, as the first designer at Oddle, I developed an e-commerce platform, POS system, website, crafted a design system, and shaped user experiences.

Case study

Trivago Hotel Search

I conceptualized a global hotel search for travelers to compare hotel prices and preferences.

World Cup Campaign

I led the campaign to boost adoption rates by offering enticing prizes for users to win.

NGO Website

I drafted and developed the website to drive public awareness.

Case study

NEU Financial Management App

I conceptualized the financial monitoring journey for businesses.

Case study

BSS eKYC

I conceptualized streamlining consumer account verification.