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World Cup Campaign

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Roles & Tools
Lead Product Designer
Completed on 16 November 2022
Design in Figma
Deliverables
Campaign
UI/UX Design
Involvement
Wireframing & Prototyping
Industry
Financial Services

Gamification campaign

The gamification World Cup campaign allows Bake users to predict outcomes and compete for a chance to win 1 BTC during the FIFA season, leveraging the widespread popularity of football for user engagement.

The Challenge

Today, many crypto investors hesitate to invest in cryptocurrencies due to unpredictable market fluctuations. This hesitation has become a significant challenge for crypto investors seeking to navigate the crypto landscape and impacting investment decisions.
The challenge of this campaign is designed to validate the effectiveness of boosting user adoption rates for completing verification and investing in our products.

User Flow

As the sole designer, I simplified the mechanism of the mini game based on technical constraints.
After carefully incorporating several initial requirements into the flow, I strategically insert prompts for user logins and sign-ups before their participation in the campaign. My assumption for this campaign is that the introduction of enticing prizes will serve as a powerful motivator, encouraging users to complete the account verification process, ultimately leading to a substantial boost in adoption rates.

Designing the concept

The mini-game is structured in two stages. Participants need to make accurate score predictions for 16 winning teams in Game 1. It then continues into the knockout stage, where the ultimate goal is to predict the winning team and the correct score for Game 2.
Prototypes were tested with the internal team to ensure all scenarios were covered. The entire design development process took about 3 days before being handed over to the developers.

Success in numbers

This campaign is scheduled to launch for less than three weeks. The results show that it generated new leads and increased the adoption rate.

S$297k

Return on investment

12,306

No. of verified existing users participated

472

No. of new verified users

164

No. of verified existing users