As the lead product designer, I collaborated with a UX researcher to assess user interest before crafting the journey. The survey research was divided into two parts: gauging the likelihood of users being interested in a membership plan that boosts earnings rewards and identifying potential benefits that could make it more appealing to members.
No. of users’ interest towards membership plan
86% of users
This give us insights into the likelihood of users perceiving the new plan as an opportunity to boost their rewards, despite the market being volatile.
Based on our research, we have learned that our target audience is interested in exploring new strategies to increase their rewards. I drafted a membership discovery journey to pique their curiosity and motivation to gauge their interest in the membership.
